The idea was to give ACCO Brands a vibrant representation of who they are: a leading global office supply corporation (with personality). This project consists of 24, 30" by 42" posters displayed in acrylic frames located on all floors of the building. The posters were a mix of old and new advertisements, line art and illustrations. This project was a collaboration of the Industrial Design Team and Creative Team and lead by Chris Cunningham and Sean Bishop.
Quartet Retail Inline Packaging
One of ACCO®’s valued customers, Walmart®, requested a more “premium” look to Quartet®’s Mass packaging, and to stand out against the competitors packaging.
The solution to this was to choose 2 colors that balanced off of one another and to make the environment shots included really balance with the packaging architecture. This project was a collaboration with Senior Designer, James Keeler and the Quartet Product Marketing Team.
Quartet Retail Home Decor Packaging
Office Depot® requested a softer and more “decorative” answer to our retail packaging to display in their stores. The solution plays on that idea along with the shape of the top products that would be featured in this packaging. This project was a collaboration with Senior Designer, James Keeler and the Quartet® Product Marketing Team.
Quartet Review To Win Sweepstakes
The request was to get more Quartet consumers to review Quartet products. This sweepstakes offered a chance to win a free Samsung Galaxy Tablet once the review was complete. The solution: to really play with the idea of the prize along with using a Quartet product as the fun element of the design. Samsung “Galaxy” - get it?
This project was a collaboration with ACCO Brands Web Marketing Team.
Quartet Social Media Posts
Quartet has made some great social media promotions and strides in the past, but has not kept up with these promotions, especially in the retail category. In August 2016, The Quartet Retail Marketing Team has decided to better engage Generation X and the Millenial target audience by creating fun, quirky, and creative posts to show the endless possibilities of a Quartet product.
Quartet Digital Mockups
Example environments created for Quartet Retail Packaging. (Most of the environment images listed are stock photography with extended licensing).
HDMX Jam Plus QVC Packaging
HDMX is a company who is dedicated to what their customer wants; great sound. They carry a long line of products, such as portable speakers, bedside alarm clock radios, and their special line of HDMX Jam™ products. All of their products have fantastic sound quality for affordable prices, and the great thing about them; they can easily connect with a smart phone or an MP3 player via Bluetooth™. This campaign consists of Quality, Value, Convenience boxes for the HDMX Jam Plus™.
R.A. Penilo Accounting
R.A. Penilo Accounting and Tax Service is a small out-of-home accounting business located in Clarkston, MI. Robert Penilo has been proudly serving local customers (some of them including friends and family) for 40+ years. He is always ahead of the game forlearning efficient methods of doing his work, and cares for his clients (most of whom he has had for years-decades). The design solution was to create an identity that really spoke to who he is as not just your local and dependable accountant, but also a loyal and caring friend.